Francis Augusto (b. 1993) is an Angolan-born award-winning artist.

His early childhood as a refugee and background in sociology has shaped a distinct observational approach to image-making that bridges commercial authenticity with fine art sensibility. Drawing from his interest in social theory, Augusto's work operates at the intersection of social research, documentary, and art practice, creating visual narratives that study the self, interaction, and mundanity of everyday life.

Beginning his journey documenting for charitable organisations, Augusto developed an intimate storytelling perspective that would later define his commercial practice. This approach caught the attention of marketing agency Livity, where, as a creative-in-residence, he continued to refine his distinctive style. His work seeks to create an immediate connection with the audience, inviting viewers into carefully observed moments that feel both deeply personal and universally relevant. His ability to capture genuine human moments has led to collaborations with leading agencies, including Redwood BBDO, Impero, and McCann, whilst attracting global brands such as Apple, HP, Fuji, Nike, and Google.

In his recently exhibited series Songs of Love & Loss (2023-24), Augusto examines the intricate dynamics of romantic relationships through visual narratives. The work reveals intimate moments where affection and tension interweave, speaking to the universal experience of love. This art series showcases how he utilises the same approach with his art practice and his commercial work. “Caring about a project is always the difference,” Francis notes, reflecting his philosophy of finding resonance with each project he is involved in. His most recent directorial work for Impact on Urban Health shows this commitment to authenticity.

Augusto is available worldwide for commercial, editorial, and artistic commissions. He’s also available for lecturing, mentoring & critiquing opportunities.

Selected clients

Apple, Adidas, British Red Cross, Canon, Footlocker, Fuji, HP Instax, Impact on Urban Health, Google, Guardian, Lululemon, Michelob Ultra, Nando's, Nike, and The Sunday Times.